On July 12, 2026, Kuaiya announced a comprehensive brand upgrade with a new visual identity and the simultaneous launch of a global node expansion plan. This marks Kuaiya's largest brand refresh since founding, signaling a shift from a technology-driven stage to branded, scaled development.
Since its founding, Kuaiya has focused on technical accumulation in network acceleration. With users exceeding 20 million, the original brand image could no longer carry the company's evolving capabilities and vision. The upgrade is both a summary of past achievements and a strategic declaration for the future. The new logo, built around the "duck" motif, blends speed and security to convey "faster and safer" values.
Brand Refresh: Visual and Conceptual Upgrade
The new visual system centers on "speed" and "trust." Kuaiya chose vibrant orange and tech blue — orange conveys efficiency and energy, while blue symbolizes security and reliability. This palette spans the website, client and all brand materials for a unified identity.
Kuaiya also introduced the slogan "Make every connection faster and safer," precisely capturing the product's dual value of extreme speed and uncompromising security.
Node Expansion: Tangible Service Improvement
The brand upgrade is not merely visual; service improvement is its core. Kuaiya announced a global node expansion plan adding multiple overseas nodes. After completion, node density will increase significantly, offering more choices and better latency.
Official disclosures show the expansion focuses on Southeast Asia, Europe and North America. After the new nodes go live, average latency in those regions is expected to drop further. An overseas user reported that the new nodes are closer, noticeably reducing latency for streaming and gaming.
Kuaiya also upgraded its support system, reducing average response time to under 30 seconds and raising first-contact resolution to 92%. These improvements, together with the brand refresh, form a comprehensive upgrade.
Future Brand Vision
Brand upgrade is just one milestone. Kuaiya will continue driving experience through technical innovation, deepening global node coverage and delivering smarter, safer and more reliable services. The refreshed brand brings not only a new look but also renewed energy for growth.
The new brand identity is now live on the website and latest client. For new users, now is a great time to experience the refreshed acceleration service — download the client for free from the official website.